The Power of the Story: How to Go From Clients to Loyal Followers
The SaaS Code: Do Your Prospects Understand You?
Is It Time to Revisit Your Customer Personas?
Building a Content Strategy and Style Guide For Your Company
Deciding On Your Content Marketing Metrics
Are Ad Blockers Killing Paid Content Promotion?
A Quick Guide to Nailing Topic Planning
The Power of the Story: How to Go From Clients to Loyal FollowersIf your brand can effectively use storytelling as part of your marketing, you can transform how people see your business. Customers are no longer just customers, they are invested in your story and become loyal fans.
The SaaS Code: Do Your Prospects Understand You?Your SaaS prospects should understand what you do within seconds of landing on your website. This is not always easy to achieve though - sometimes descriptions written by someone familiar with the business assume that everyone will understand. Do your prospects understand you?
Is It Time to Revisit Your Customer Personas?Your customer personas help you to ensure that you're truly appealing to your target audience with your content marketing. As your business develops, those personas may change - have you revisited yours?
Building a Content Strategy and Style Guide For Your CompanyBuilding your brand through content and attracting the right audience to your business is about knowing how to appeal to “your people,” then doing so with consistency. You need content that answers what your audience expects from you every single time, and represents your brand with authenticity. How can this be achieved, even if you’re not creating it yourself? This is where having a style guide to serve as guidance for your content can help.
Deciding On Your Content Marketing MetricsHow well has your content marketing strategy performed? You need the right metrics to be able to get an accurate measure...
Are Ad Blockers Killing Paid Content Promotion?Ad blockers are being used more and more by people, frustrated at the proliferation of online ads. Are they killing your paid content promotion efforts?
A Quick Guide to Nailing Topic PlanningHow do you ensure consistent, quality content? Topic planning is a key strategy that businesses can put in place. Here's how we do it: